The Events Sales Manager is responsible for driving revenue by converting event enquiries into well-executed bookings for the restaurant, club, or lounge. This role bridges sales, guest experience, and operations, ensuring that every event—from intimate celebrations to large-scale private functions—meets commercial targets while reflecting the venue’s brand standards and service style.
- Purpose of the role
- Maximise event and banqueting sales through proactive business development, lead follow-up, and strong relationship management.
- Translate guest requirements into profitable, operationally feasible event proposals.
- Coordinate closely with internal teams to ensure smooth planning, accurate execution, and high guest satisfaction.
- Position in the organisation
- Sits within the Catering, Banquets & Events function as a key commercial and client-facing role.
- Typically reports to the Director of Sales, Events Director, Banquet Manager, or General Manager, depending on venue structure.
- Works cross-functionally with the operations team, kitchen, bar, service teams, finance, and marketing to deliver events on time, on budget, and to brand standard.
- Key areas of responsibility
- Handle inbound event enquiries, site visits, proposals, contracts, and booking confirmations.
- Develop and maintain strong relationships with corporate clients, private guests, planners, and suppliers.
- Prepare event sales quotations, menus, packages, and upsell opportunities aligned to venue capabilities.
- Ensure accurate handover of event details to operations teams and support pre-event planning.
- Monitor sales targets, conversion rates, and revenue performance, while maintaining proper records in CRM or reservation systems.
- Resolve client concerns professionally and support successful event delivery from initial contact through post-event follow-up.
- Type of person who succeeds in this role
- A confident, polished communicator with strong sales instincts and excellent attention to detail.
- Highly organised, commercially minded, and comfortable balancing guest expectations with operational realities.
- Calm under pressure, proactive, and collaborative, with the ability to build trust quickly and manage multiple priorities.
- Ideally experienced in hospitality sales, events coordination, or premium guest service environments.