The Promotions Manager drives guest demand, event visibility, and revenue growth for the venue’s club and nightlife program. This role sits at the intersection of marketing, sales, and operations, ensuring that every promotion, themed night, DJ event, and special activation is positioned to attract the right audience and deliver a strong guest experience. The Promotions Manager typically sits within the commercial or marketing function, working closely with the General Manager, Venue Manager, Marketing Manager, Entertainment Bookings, and Front of House leadership. In most venues, this role reports to the General Manager or Operations Director, with regular coordination across the promotions, events, and reservations teams.
- Purpose of the role
- Create and execute promotions that increase traffic, build brand awareness, and maximize cover counts, table sales, and repeat visitation.
- Translate the venue’s brand into compelling nightlife offers, campaigns, and guest-facing experiences.
- Support revenue targets while protecting the quality, exclusivity, and reputation of the venue.
- Key responsibilities
- Plan and manage weekly, monthly, and seasonal promotions, including guest lists, themed nights, VIP offers, bottle service activations, and special events.
- Coordinate with marketing on campaign calendars, social media content, influencer activity, and digital promotion.
- Work with operations to ensure promotions are deliverable, profitable, and aligned with staffing, security, and capacity plans.
- Build and maintain relationships with promoters, DJs, influencers, partners, and key local networks.
- Track performance metrics such as attendance, conversion, spend per head, table occupancy, and campaign ROI.
- Ensure promotions are compliant with venue standards, licensing requirements, and brand guidelines.
- What success looks like
- A strong Promotions Manager is highly creative, commercially minded, and highly organised under pressure.
- They are persuasive, energetic, and relationship-driven, with a good feel for nightlife trends and target audiences.
- They communicate clearly, think ahead, and remain calm when plans change at short notice.
- They understand how to balance hype with operational control, creating promotions that attract guests and deliver consistently excellent experiences.