The Franchise Manager is responsible for protecting and growing the brand across all franchised restaurant, club, or lounge locations. This role ensures that each franchise partner operates to the company’s standards while achieving strong commercial performance, guest satisfaction, and compliance with brand guidelines. It is a highly commercial, relationship-driven position that balances operational control with support, coaching, and business development.
- Purpose of the role
- Acts as the primary link between head office and franchisees, ensuring the brand is consistently delivered across all sites.
- Supports franchise partners in achieving operational excellence, sales growth, and profitability.
- Safeguards brand standards, service quality, licensing requirements, and guest experience across the franchise network.
- Position in the organisation
- Sits within the Consulting, Concept & Opening function, often as part of the pre-opening, brand operations, or franchise support structure.
- Works cross-functionally with operations, training, marketing, finance, culinary, and development teams.
- Typically reports to the Head of Franchise Operations, Director of Operations, Brand Director, or Managing Director, depending on the size of the business.
- Key areas of responsibility
- Manage day-to-day relationships with franchisees and act as the main point of contact for operational support.
- Monitor performance against KPIs including revenue, labour, cost control, guest feedback, and compliance.
- Conduct regular site visits, audits, and business reviews to identify risks and improvement opportunities.
- Support new franchise openings, including planning, training, launch readiness, and post-opening follow-up.
- Ensure franchisees understand and implement brand standards, SOPs, menus, service style, and promotional activity.
- Resolve operational issues quickly while maintaining a constructive, professional partnership approach.
- What success looks like
- Strong at building trust, influencing without authority, and maintaining accountability.
- Commercially minded, highly organised, and confident working with numbers and performance data.
- Skilled communicator with a calm, diplomatic style and the ability to manage multiple stakeholders.
- Experienced in restaurant, club, or lounge operations, with a solid understanding of brand consistency, opening processes, and premium guest experience.