The Content Creator within Sales, Marketing & Guest Experience is responsible for shaping how the venue is seen, remembered, and talked about across digital and guest-facing channels. This role turns brand strategy, venue energy, and daily experiences into compelling content that drives awareness, bookings, footfall, and guest loyalty. In a restaurant, club, or lounge environment, the Content Creator helps ensure the brand feels current, desirable, and consistent across every touchpoint.
Position Summary
- Department: Sales, Marketing & Guest Experience
- Reports to: Marketing Manager, Brand Manager, or Director of Sales & Marketing
- Works closely with: General Manager, Operations, Events, Reservations, Chefs, Bar Team, and Front of House leadership
The Content Creator sits at the intersection of marketing and operations, translating venue moments into high-quality visual and written content. The role supports campaigns, promotions, events, menu launches, seasonal activations, VIP experiences, and day-to-day social media presence.
Key Areas of Responsibility
- Create and edit photo, video, and copy content for social media, websites, email, and promotional materials
- Plan and maintain a content calendar aligned with marketing campaigns, events, and trading periods
- Capture in-venue content that reflects the atmosphere, service standards, menu highlights, and guest experience
- Write engaging captions, short-form copy, and storytelling content that matches the brand voice
- Work with the marketing and operations teams to identify content opportunities during service, events, and private bookings
- Support paid and organic digital campaigns with relevant creative assets
- Monitor content performance and suggest improvements based on engagement, reach, and guest response
- Ensure all content is on-brand, accurate, visually polished, and approved in line with venue standards
What Success Looks Like
The ideal person is creative, organised, and highly observant, with a strong understanding of hospitality and social media trends. They thrive in fast-paced environments, work well with multiple departments, and can balance creativity with consistency and deadlines. Success in this role requires initiative, discretion, strong communication skills, and the ability to spot stories worth sharing in real time.