An Influencer Relations Coordinator manages the relationship between the venue and social media creators, tastemakers, and brand partners to drive awareness, engagement, and measurable guest interest. This role sits within the Sales, Marketing & Guest Experience function and is typically part of the marketing or brand experience team, working closely with the events, reservations, and operations departments to ensure influencer activity aligns with the venue’s brand standards and guest experience.
- Reporting line and place in the organisation
- Reports to the Marketing Manager, Brand Manager, or Director of Sales & Marketing, depending on the size and structure of the venue.
- Acts as the main point of contact for influencer partnerships, coordinating between internal teams and external creators.
- Supports broader marketing campaigns, launches, special events, and seasonal activations.
- Key areas of responsibility
- Identify, approach, and manage relevant influencers, content creators, and local brand advocates.
- Plan and coordinate hosted experiences, tasting events, launches, and promotional visits.
- Handle briefing, scheduling, guest list management, and on-site coordination to ensure smooth execution.
- Track content delivery, campaign performance, reach, engagement, and return on investment.
- Maintain brand consistency by ensuring all influencer activity reflects the venue’s tone, standards, and positioning.
- Build long-term relationships with creators who align with the venue’s audience and values.
- Work with operations and guest experience teams to deliver seamless, high-standard hosted moments.
- Who succeeds in this role
- A highly organised, relationship-driven professional with strong communication and coordination skills.
- Someone who understands social media culture, content trends, and how digital influence affects venue reputation and demand.
- A polished, adaptable team player who can balance creativity with structure and deadlines.
- A person with strong attention to detail, commercial awareness, and confidence handling both guests and stakeholders.
- Ideally, someone who stays calm under pressure and can represent the venue with professionalism, warmth, and discretion.