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Sales, Marketing & Guest Experience

Graphic Designer

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Graphic Designer Manual coverGraphic Designer
Manual cover
Graphic Designer SOP page
SOP page
Graphic Designer Shift checklist
Shift checklist
Graphic Designer Certificate
Certificate

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The Graphic Designer plays a key role in shaping how the venue is seen, remembered, and experienced by guests. Within Sales, Marketing & Guest Experience, this role supports the visual identity of the brand across all guest-facing touchpoints, helping to drive awareness, create excitement, and reinforce a premium, consistent image across every channel and occasion.

  • Purpose of the role
  • Develops and delivers high-quality visual assets that support marketing campaigns, promotions, events, menus, digital content, printed collateral, and in-venue branding.
  • Ensures all design work reflects the venue’s brand standards, tone, and positioning, while also appealing to the target audience and supporting commercial objectives.
  • Translates ideas from the marketing, events, and operations teams into clear, engaging visuals that enhance guest perception and response.
  • Where the role sits / reporting line
  • Sits within the Sales, Marketing & Guest Experience function, working closely with marketing, events, social media, and operations teams.
  • Typically reports to the Marketing Manager, Brand Manager, or Head of Sales, Marketing & Guest Experience, depending on the venue structure.
  • Collaborates with senior leaders and department heads to ensure design output supports upcoming activations, seasonal campaigns, VIP experiences, and venue-wide initiatives.
  • Key areas of responsibility
  • Design digital and print materials such as posters, flyers, social media graphics, email banners, menus, signage, table talkers, and event artwork.
  • Maintain brand consistency across all creative output, ensuring fonts, colours, imagery, and layout standards are applied correctly.
  • Support promotional planning by producing visually compelling assets within agreed deadlines and campaign timelines.
  • Adapt artwork for different formats and platforms, including web, mobile, social media, large-format print, and in-venue screens.
  • Manage design revisions, file preparation, and delivery of final artwork to printers, suppliers, and internal stakeholders.
  • Type of person who succeeds in this role
  • Creative, detail-focused, and highly organised, with strong visual judgement and a good understanding of premium hospitality branding.
  • Comfortable working at pace, juggling multiple priorities, and responding quickly to changing event and marketing needs.
  • A strong communicator who can take direction, interpret briefs accurately, and work collaboratively with cross-functional teams.
  • Proactive, adaptable, and commercially aware, with the ability to produce polished work that supports guest engagement and revenue growth.