The PR Manager is responsible for shaping and protecting the public image of the venue, ensuring the brand is presented consistently, positively, and in a way that supports commercial goals. In a restaurant, club, or lounge environment, this role sits within the Sales, Marketing & Guest Experience function and acts as a bridge between the venue, the media, influencers, partners, and the wider community. The PR Manager typically reports to the Marketing Director, Brand Director, or General Manager, depending on the size and structure of the operation.
- Purpose of the role:
Build awareness, credibility, and desirability for the venue through strategic public relations activity. The PR Manager creates visibility for launches, events, chef collaborations, seasonal campaigns, VIP moments, and community initiatives, helping to drive footfall, bookings, and brand loyalty.
- Where the role sits:
Part of the Sales, Marketing & Guest Experience team, working closely with the Events Manager, Social Media team, Reservations, Operations, and senior leadership. The role requires strong alignment with front-of-house teams to ensure the guest experience matches the public narrative being promoted.
- Key responsibilities:
- Develop and deliver the PR strategy in line with brand positioning and commercial targets
- Manage media relations, press releases, interviews, and editorial opportunities
- Build and maintain relationships with journalists, editors, influencers, tastemakers, and industry partners
- Coordinate publicity around openings, activations, menu launches, special events, and seasonal campaigns
- Monitor press coverage, manage reputation, and respond appropriately to public feedback or issues
- Collaborate on content, messaging, and brand storytelling across marketing channels
- Track PR performance and report on reach, sentiment, and campaign impact
- What success looks like:
The ideal PR Manager is highly connected, polished, and commercially minded, with excellent writing, communication, and relationship-building skills. They are proactive, well organised, calm under pressure, and able to manage multiple priorities while maintaining discretion and professionalism. A strong understanding of hospitality, luxury service standards, and local market trends is essential, along with the creativity to generate buzz and the judgment to protect the brand.