The Sales Manager is responsible for driving revenue growth, building strong client relationships, and converting opportunities into repeat business for the venue. In a restaurant, club, or lounge environment, this role sits at the centre of commercial performance and guest acquisition, helping to attract private bookings, group events, corporate functions, brand partnerships, and high-value experiences that support overall occupancy and sales targets.
Reporting to the General Manager, Director of Sales, or Venue Director, the Sales Manager works closely with Marketing, Guest Experience, Operations, and Events teams to ensure every sales opportunity is fully supported from initial enquiry through to delivery. The role bridges external business development with internal coordination, making sure commercial promises can be delivered consistently on the floor.
Key responsibilities include:
- Generating new business: Identifying, approaching, and securing prospects across events, VIP bookings, corporate clients, hospitality partners, and community or lifestyle networks.
- Managing the sales pipeline: Tracking leads, following up promptly, preparing proposals, negotiating terms, and converting enquiries into confirmed bookings.
- Account management: Nurturing key client relationships, encouraging repeat business, and identifying upsell and cross-sell opportunities.
- Revenue delivery: Supporting sales targets, forecasting demand, and contributing to pricing, packages, and commercial strategy.
- Collaboration with operations: Coordinating with guest experience, reservations, and event delivery teams to ensure smooth execution and client satisfaction.
- Brand representation: Acting as a professional ambassador for the venue at meetings, site visits, networking events, and industry functions.
- Reporting: Monitoring activity, conversions, and performance against targets, while maintaining accurate CRM records and sales documentation.
The ideal person for this role is:
- Highly motivated, commercially aware, and confident building relationships at all levels.
- An excellent communicator and negotiator with a strong service mindset.
- Organised, resilient, and able to manage multiple priorities in a fast-paced environment.
- Proactive, polished, and persuasive, with a genuine understanding of premium hospitality and guest expectations.